90 West tracks card transactions to allow observation of spending patterns throughout the US.
90 West - Gift Card Panel Data
90 West Tracks 300m+ gift card transactions annually totaling $15-20B in annual US consumer spend.
Open loop gift card data is pre-paid gift cards (spend anywhere).
We track date, time, location, and amount of sale (gift card funding) and subsequent date, time, location, and amount of gift card spend.
Closed loop is single merchant branded gift cards (Merchant/Product based).
Daily historical data from January 1, 2016 through present.
This data provides a unique view into consumer & merchant trends.
This data is unique to 90 West and not available through any other data vendor.